Truecaller has announced the appointment of Ketan Bharati as vice president of global marketing operations; Ashwani Sinha as vice president of global brand; and Raj Mukherjee as the head of CRM.
Truecaller aims to strengthen and support the ongoing brand expansion to capitalise on the multiple growth opportunities ahead with the expansion of the marketing team.
Bharati moves from Mindshare, where he was lead - partner (planning and investment), Sinha moves from Ogilvy, where he was senior vice president, and Mukherjee moves from Unacademy, where he was AVP, customer experience.
The new appointees will be responsible for leading the brand management functions. They will report to Kari Krishnamurthy, chief commercial officer, Truecaller.
To strengthen and realign the existing talent in the organisation, Manan Shah, earlier director of marketing for Truecaller India will now be leading marketing efforts across India and South East Asia.
Shah has been with Truecaller for six years and has 18 years of work experience in the brand and marketing industry.
Krishnamurthy said, “I am extremely happy to have excellent leaders coming on board. It perfectly aligns with our ambition of making our brand much stronger globally. I also believe Manan's role of handling South East Asia should take our best practices of success in India to replicate in this growth market.”
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