True Awards: Lowe pats itself on the back

There were no guesses at the first edition of the Lowe India's annual advertising awards show, 'The True Show', which concluded in Mumbai last night. The awards were by Lowe, for Lowe and from Lowe.Balki, chairman and chief creative officer, Lowe said that these awards are not created to make any point. They have been created to "have some fun" but he underlines that the awards are for serious work and serious agencies and will be held every year. Charles Cadell, CEO, Lowe said that all the existing awards are nothing but "nonsense".