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Online travel company Travelocity India has launched a 360 degree campaign, to promote the “new language of travel”. The company aims to highlight its commitment and honesty towards its customers, by bringing its global positioning to India. The campaign has been created by digital marketing solutions agency, Interactive Avenues.The media mix for the campaign mainly includes two TVCs, print advertisements and online banners.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.