TPV Technology appoints Hrishitaa Chopra for Philips TV & Audio

TPV Technology has announced the appointment of Hrishitaa Chopra as head of marketing for Philips TVs, audio, monitors, signage and AOC monitors in India. 

 

She will be responsible for creating brand awareness, achieving sales targets and expanding the customer base in India. 

 

Hrishitaa's last full-time stint was with vivo, where she was senior marketing manager till June 2022. 

 

Atul Jasra, country head - India, TPV Technology, said, "We are ecstatic to welcome Hrishitaa to our organisation. Her extensive experience, coupled with deep understanding and insights into the Indian market will undoubtedly help in expanding our footprint across the country. We look forward to collaborating with her as she brings a fresh perspective to our business, while we continue to redefine the consumer tech space through our innovative and unique technologies."

 

Chopra said, “I am glad to be a part of a distinguished company like TPV Technology. With my diverse experience across brand, product, digital, and category marketing across the consumer durables and electronics industry, I am excited about the opportunity to craft strategic and impactful campaigns across the brand and its product portfolio to fuel the growth of the entire business. We look forward to using new age media and trends and developing compelling PR campaigns that will help the brand scale to newer heights.”

 

In a career spanning over 13 years, she has also worked with Samsung and Whirlpool, among others.