Online D2C jewellery brand, Melorra, has announced the appointment of Kushal Singh as head of marketing.
He will be responsible for leading the brand and its marketing and growth strategies. Singh will also help strengthen Melorra’s brand communication and build capabilities to help scale its omnichannel play.
He moves from Domino’s India, where he was vice president, marketing.
Saroja Yeramilli, founder and CEO, Melorra, said, “Growing at 200% CAGR, Melorra is one of India’s fastest growing D2C brands. With over 15500 plus designs we have the largest range of trendy fine jewellery available online globally and have become synonymous with the style statement of millennial women. We witnessed a surge in demand even during the pandemic. As we now enter global markets, we are happy to onboard Kushal Singh to spearhead our marketing efforts. He understands the pulse of our target audience and has incredible credentials of working with renowned brands.”
Singh said, “I have always cherished working with brands that endeavour to fulfil customer expectations and market gaps through high-quality products. Melorra has grown rapidly to become one of the most loved lightweight and trendy fine jewellery brands among modern Indian women. The international appeal of the designs and the out-of-the-box and highly impactful operational strategies at Melorra have been setting trends in the market. I am glad to be leading Melorra’s marketing efforts and look forward to leveraging my expertise in technology-driven brand growth.”
With over 15 years of experience, he has also worked with companies like Carlsberg and ITC.