Toshiba ropes in Vidya Balan as brand ambassador

Toshiba India has roped in film actress Vidya Balan as its brand ambassador. Balan will endorse the new line of products that the company has launched including LCD TVs, refrigerators, notebook PCs and washing machines. Dentsu Marcom has created a set of six television commercials featuring the actress. TVCs will be followed by print and outdoor.

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