Advertising Digital Research and Rankings
Campaign India Team
Apr 16, 2025

Top mobile gaming apps boost customer LTV by 6% in 2024: Report

iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.

Image credit: Freepik.com

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Advertising
Mar 28, 2025
Campaign India Team

India’s M&E sector to reach INR 3.10 lakh crores in ...

Digital research habits are reshaping the path to purchase
Advertising
Nov 21, 2025
Campaign India

Digital research habits are reshaping the path to ...

Ipsos’ new Consumer Voice offers direct video access to consumers
Marketing
Sep 26, 2024
Campaign India Team

Ipsos’ new Consumer Voice offers direct video ...

India’s app boom tests advertising’s Google–Meta habit
Advertising
Aug 21, 2025
Vinita Bhatia

India’s app boom tests advertising’s Google–Meta habit

Just Published

Viewers using both linear TV and CTV jump to 116 mn in Q3
Media
15 hours ago
Campaign India Team

Viewers using both linear TV and CTV jump to 116 mn ...

49% of the incremental CTV viewers come from rural India, according to Kantar.

Omnicom must show new structure is about more than cutting its way to growth
Advertising
15 hours ago
Gideon Spanier

Omnicom must show new structure is about more than ...

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

Zuno SmartDrive campaign targets next-generation car insurance users
Advertising
16 hours ago
Campaign India Team

Zuno SmartDrive campaign targets next-generation ...

Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing
Advertising
16 hours ago
Campaign India Team

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing

MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.