Tonic Worldwide is ITC Aashirvaad’s new digital creative agency

Tonic Worldwide has won the digital creative mandate for ITC’s Aashirvaad range of staples, post a multi-agency pitch. As part of its duties, the agency will craft integrated digital creative strategies for the brand.

 

Unmisha Bhatt, chief strategy officer, Tonic Worldwide, said, "We are excited to be associated with Aashirvaad since the team is digitally-forward and not only believes in the platform but gives it the importance that’s due. They are open to ideas and suggestions and are ready to take a leap creatively. Half the battle for any brand is won when marketers understand the platform and are open to give it all that’s due. The rest of the battle is won when they find like-minded partners in their agency. It is an exciting opportunity, and we are looking forward to further strengthen the brand on digital and achieve the set objectives by keeping them ahead of the curve.”