Campaign India Team
Dec 01, 2016

Tonic Media bags Housing.com's digital mandate

Account won post multi-agency pitch

Tonic Media bags Housing.com's digital mandate
Tonic Media has bagged the digital duties of Housing.com following a multi-agency pitch. The agency's mandate includes social media strategy, content marketing and creative strategy. 
 
Snehil Gautam, head - marketing, Housing.com, said “We are happy to partner with Tonic Media when we are at a juncture to establish Housing.com as strong brand. It's going to be an exciting partnership with Tonic as they are at par with us in understanding the long term vision for the brand and business. We really connected with the ideas, the enthusiasm and the vibrant energy that the Tonic team brought to the table during the pitch process and we look forward to our partnership.”
 
Chetan Asher, CEO and co-founder, Tonic Media, said, "We are poised to enter exciting times as a digital partner for Housing.com as the company is all set to aggressively execute on their focused strategy and growth plans for 2017.  With the right mix of content, media channels and audience insights for the company, we plan to deliver the results with targeted storytelling, leading to measurable results for brand scores and sales. We will be reinforcing Housing's digital presence through the implementation of digital analytics and strategies in the online real estate space."
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

3 hours ago

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

6 hours ago

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.

8 hours ago

Why India’s creator economy is becoming every ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.