Campaign India Team
Dec 13, 2018

Housing.com gets Vicky Kaushal suspicious about Kiara Advani

Watch the film conceptualised by Lowe Lintas here

Housing.com has rolled out a TVC featuring actors Kiara Advani and Vicky Kaushal. 
 
Conceptualised by Lowe Lintas, the film showcases Housing.com's 'smart search technology'. It shows Advani busy on her phone throughout, which causes Kaushal to get suspicious. His worries come to an end when Advani shows him the two home options she's found. 
 
Snehil Gautam, head of marketing, Housing.com, said, “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”
 
Janmenjoy Mohanty, regional president – North and East, Lowe Lintas, added, “Our first set of commercials for Housing.com reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only are they key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, 'Ghar dhoondna koi inse seekhe'."
 
The campaign also consists of print, digital, radio, cinema and OOH legs.
 
CREDITS:
 
Client: Housing.com
Creative agency: Lowe Lintas, Delhi
Director: Vijay Veermal
Production house: Chrome Pictures Media 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Blog: Janxiety? How brands can profit from it
Premium
3 hours ago

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

Premium
Raj Halve passes away
Premium
7 hours ago

Raj Halve passes away

The former advertising and marketing professional passed away on 22 January

Premium
Koshy George joins Marico as CMO
Premium
Mind Your Language launches a service to reproduce national TVCs for South India
Premium
9 hours ago

Mind Your Language launches a service to reproduce ...

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators