Housing.com has rolled out a TVC featuring actors Kiara Advani and Vicky Kaushal.
Conceptualised by Lowe Lintas, the film showcases Housing.com's 'smart search technology'. It shows Advani busy on her phone throughout, which causes Kaushal to get suspicious. His worries come to an end when Advani shows him the two home options she's found.
Snehil Gautam, head of marketing, Housing.com, said, “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.”
Janmenjoy Mohanty, regional president – North and East, Lowe Lintas, added, “Our first set of commercials for Housing.com reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only are they key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, 'Ghar dhoondna koi inse seekhe'."
The campaign also consists of print, digital, radio, cinema and OOH legs.
Creative agency: Lowe Lintas, Delhi
Director: Vijay Veermal
Production house: Chrome Pictures Media