To The New has announced the appointment of Irfan Khan as business unit head for digital marketing.
Khan moves from YAAP where he was partner at the agency. This is his second stint at the agency after having spent almost three years as head - marketing and strategic alliances between 2013 and 2016.
Raman Mittal, co-founder and CMO, To The New, said, "It gives me pleasure to welcome Irfan to To The New family. Irfan is a marketer and an expert in marrying best of internet-based startups and Fortune 100 companies. His strong and rich experience will help To The New achieve the required growth for our digital marketing business unit through a more focused approach. I’m sure Irfan will do a great job of leading the unit, our clients and our people."
Khan said, "I feel elated to be back at To The New as it’s always been close to my heart. The digital marketing unit has a strong foundation in place for the next phase of growth with clients across India, Singapore, Australia, USA and Maldives. As organisations increasingly prioritise their digital initiatives, I am looking forward to driving success for customers in the rapidly changing digital marketing space from digital KPIs to actual business impact and helping them shape it with the talented team at To The New."