Campaign India Team
Dec 26, 2008

TNS releases study on online behaviour

A TNS global survey entitled Digital World, Digital Life, has been released which probes online behaviour and perspectives. The survey results reveal that the majority of people who first make acquaintances over the Internet, have then gone on to arrange to meet at least one person face to face offline or to talk on the phone. Around 6 out of 10 (61%) of respondents have gone on to meet online acquaintances in person and over half (53%) have at least talked on the phone.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

13 hours ago

Paramount launches hostile $104 billion cash bid to ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

14 hours ago

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

16 hours ago

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

16 hours ago

India’s E&M industry projected to grow 7.8%: PWC

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.