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A TNS global survey entitled Digital World, Digital Life, has been released which probes online behaviour and perspectives. The survey results reveal that the majority of people who first make acquaintances over the Internet, have then gone on to arrange to meet at least one person face to face offline or to talk on the phone. Around 6 out of 10 (61%) of respondents have gone on to meet online acquaintances in person and over half (53%) have at least talked on the phone.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.