TME is media AOR for Eveready Industries

TME has bagged the media mandate for Eveready Industries in Kolkata. The size of the business is estimated to be Rs 30 crores.

Divya Radhakrishnan (pictured), president, TME said, “We are excited about adding the Eveready brand to our portfolio. The challenge is to work closely with the client in optimizing their media investments to produce results, despite current economic situation, and at TME we are geared for this with our premise of customized solutions. Besides, we were in the process of expanding our presence in markets outside of Mumbai and Delhi, hence a huge win like Eveready in Kolkata ensure a strengthening of position in the market there.”

Eveready is a manufacturer of dry cell batteries and flashlights.