Campaign India Team
Nov 03, 2011

TME and MPG enter a strategic alliance

The alliance will come into effect from 1 November

TME and MPG enter a strategic alliance

TME (media planning and buying arm of Rediffusion – Y & R and Everest Brand Solutions) and MPG (the flagship brand of Havas Media) have entered into a strategic alliance to provide value added media planning and buying services to clients of Rediffusion – Y & R and Everest Brand Solutions. This alliance will come into effect from November 1.

TME and MPG intend to leverage their individual strengths to partner and provide greater value to clients and collaborate to tap opportunities for growth in the market. 

TME will continue to be built as a media independent brand under MPG's stewardship.

D Rajappa, president, Rediffusion – Y & R, said, “This alliance is a collaborative effort to grow the business and also add enhanced value to existing and prospective clients of RYR”

Dhunji Wadia, president, Everest Brand Solutions, said, “This is one of the deepest integrations to date, marking yet another milestone in the Group’s plan for a consolidated media investment management operation. The focus is to bring competitive advantage to our clients and our companies.”

Anita Nayyar, chief executive officer, Havas Media, South Asia, said, "This strategic alliance is a synergistic relationship between MPG and TME wherein both brands will co-exist and continue to provide benefits to each other working towards a common goal of delighting clients."

Source:
Campaign India