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Account won post a multi-agency pitch
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or call+91 22 69489600
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The campaign unites the Foundation's women-focused initiatives aimed at empowering over 2.7 million women in India.
Conceptualised and executed by McCann Worldgroup India, it highlights the importance of being consistently prepared, particularly during seasonal changes and environmental challenges.
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.