Campaign India Team
Oct 17, 2019

Tinder assigns creative mandate to Leo Burnett in India

Account won post a multi-agency pitch

Tinder assigns creative mandate to Leo Burnett in India
Tinder has appointed Leo Burnett to handle its creative mandate.
 
The account was won following a multi-agency pitch and will be handled by Leo Burnett's Mumbai office. 
 
Dheeraj Sinha, MD – India and CSO - South Asia, Leo Burnett, said, “Technology and social trends have transformed the way we meet and connect with people and in that purview Tinder has significantly changed the rules of social discovery for the new generation. This provides us the perfect platform to create the kind of new-age work which we believe will drive interesting and meaningful conversations around the brand and we are looking forward to this opportunity.”
 
Rakesh Hinduja, COO - West Leo Burnett India, added, “Consumer tech is an exciting and challenging space and needs a Humankind driven approach to connect with people behaviour for this category. Wave 3 solutions comes naturally to the young brands and the target audience we are talking to and we look forward to creating some memorable and exciting work for Tinder.”
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Vikram Gaikwad, Vistasp Hodiwala partner with Roy Menezes, Pushkarraj Mehta to launch Centrick
Premium
13 hours ago

Vikram Gaikwad, Vistasp Hodiwala partner with Roy ...

Centrick looks to use data, audience sentiments, creativity and targeting to deliver clients digital solutions

Premium
PR in a global crisis: Do’s and don’ts for the beaten-down travel industry
Premium
17 hours ago

PR in a global crisis: Do’s and don’ts for the ...

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

Premium
If it is not working, try networking says Idea
Premium
17 hours ago

If it is not working, try networking says Idea

Watch the film conceptualised by BBDO here

Premium
Bombay Shaving Company assigns creative mandate to L&K Saatchi & Saatchi
Premium
17 hours ago

Bombay Shaving Company assigns creative mandate to ...

Account won post a multi-agency pitch