Joseph George's recently launched agency, Tilt Brand Solutions, has partnered with Supari Studios to 'jointly develop and produce video content'.
Supari Studios is a six-year old Mumbai based content studio.
Joseph George, founder chairman and MD, Tilt Brand Solutions, said, “With the democratisation of data and bandwidth, more Indians are consuming more videos on many more screens. We look at this as a vibrant and enabling ecosystem which will allow us to deliver platform-relevant content, that will help brands better connect with its consumers across media platforms. We have sensed a reciprocity of belief and purpose in all our meetings with Advait and his team; and we are convinced, that collaborating with Supari’s exciting and talented folks will result in some path-breaking work for brands.”
Advait Gupt, co-founder, Supari Studios, added, “The way we consume content has evolved dramatically in the past 5 years. We’ve moved from a prime time, television viewing experience to an anytime, anywhere, video-on-demand, mobile viewing experience. Today we decide our own prime time. Over the past six years at Supari Studios, we’ve been firmly focused on building differentiated content that connects with this discerning audience and we see Joe and the entire team at Tilt deeply aligned to this ideology. We’re excited to work with such a diverse and experienced team and look forward to create content that functions at the intersection of what value brands offer and what their audiences love.”