Campaign India Team
Oct 30, 2018

Tilt Brand Solutions and Supari Studios announce video content partnership

The two agencies will 'jointly develop and produce video content'

Tilt Brand Solutions and Supari Studios announce video content partnership
Joseph George's recently launched agency, Tilt Brand Solutions, has partnered with Supari Studios to 'jointly develop and produce video content'.
 
Supari Studios is a six-year old Mumbai based content studio. 
 
Joseph George, founder chairman and MD, Tilt Brand Solutions, said, “With the democratisation of data and bandwidth, more Indians are consuming more videos on many more screens. We look at this as a vibrant and enabling ecosystem which will allow us to deliver platform-relevant content, that will help brands better connect with its consumers across media platforms. We have sensed a reciprocity of belief and purpose in all our meetings with Advait and his team; and we are convinced, that collaborating with Supari’s exciting and talented folks will result in some path-breaking work for brands.”
 
Advait Gupt, co-founder, Supari Studios, added, “The way we consume content has evolved dramatically in the past 5 years. We’ve moved from a prime time, television viewing experience to an anytime, anywhere, video-on-demand, mobile viewing experience. Today we decide our own prime time. Over the past six years at Supari Studios, we’ve been firmly focused on building differentiated content that connects with this discerning audience and we see Joe and the entire team at Tilt deeply aligned to this ideology. We’re excited to work with such a diverse and experienced team and look forward to create content that functions at the intersection of what value brands offer and what their audiences love.”
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: 'Utopeia's public statement validates my resignation': Mitali Srivastava Hough
Premium
16 hours ago

#MeToo: 'Utopeia's public statement validates my ...

The former managing partner at the agency presents her side of the story in response to Utopeia's statement

Premium
Agency of the Year 2018: Shortlists announced
Premium
20 hours ago

Agency of the Year 2018: Shortlists announced

Winners to be announced on 4 December in Mumbai

Premium
#MeToo: Utopeia issues public statement with 'its side of the story'
Premium
21 hours ago

#MeToo: Utopeia issues public statement with 'its ...

A detailed media statement signed by the remaining managing partners has been released

Premium
Weekend Wrap: 16 November
Premium
21 hours ago

Weekend Wrap: 16 November

In the news: AdLift, ASCI, Fruitbowl Digital, Hill+Knowlton, iProspect, VMLY&R