Campaign India Team
Mar 06, 2017

The testing ground for Cannes Lions

The last date for entries is March 17.

The testing ground for Cannes Lions
“People think that I am going to the Jazz festival every year.” Ajay Chandwani, director, Percept Advertising is talking about his annual visit to Montreux, the resort town on the banks of Lake Geneva in Switzerland for the annual advertising festival. He is also part of the jury in this edition of the awards.
 
Unfortunately, that section of people have their months mixed up. While the famous jazz festival of Montreux happens in the month of July, the “Golden Award of Montreux” that awards outstanding work in advertising, digital and events happens in April. 
 
“Over the last three decades, the awards have grown in stature every year. Because of its timing, agencies use this as a barometer on how their work will be received at Cannes Lions,” says Chandwani, who says that Montreux winners usually go on to win at Cannes.
 
That’s because the festival does not have a tradition of giving silver or bronze awards. So if an entry does not win a gold, then being a finalist is considered equal to a silver or a bronze.
 
Among the Indian entries that have won in the past include Hindustan Unilever and Dainik Bhaskar Group (DB Corp). There were also seven finalists from India. The 28th edition of Goldenaward of Montreux Advertising Festival is scheduled this year at Montreux, Switzerland on April 20. The last date for entries is March 17.
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

1 day ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

1 day ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

1 day ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard