The Script Room has announced the launch of Reels Room. The unit will create work targeting consumers on Instagram and Facebook.
The Script Room was founded by Ayyappan Raj and Rajesh Ramaswamy. It currently has offices in Bengaluru and Mumbai.
For Reels Room, The Script Room has partnered with Bad Donkey Small Wall, an independent creative and production company founded by Shiv Parameshwaran. Ahsan Khan, who has been with The Script Room since the company was founded, will head the unit.
Parameshwaran said, “It's exciting to see the potential of exploring films in the vertical dimension, especially with the growing mobile-first audience. Watching horizontal videos on locked phone orientations remains a struggle, while vertical videos boast higher watch completion rates. Therefore, we felt there is a need to get brands excited about thinking and shooting for vertical screens rather than adapting the horizontal videos. After months of catch ups and jam sessions, I couldn't be happier to see this venture taking off, unlocking a new realm of creativity and connection."
Khan added, “While we have been creating popular and engaging work for some of India’s top brands across television and digital, we believe that there’s a big opportunity for us to do the same solely for social. The scope to create hi-impact audio-visual work is quite large and substantial.”
Ramaswamy said, “Shiv is one of the best creative minds in the industry and a new age film maker with an eclectic range of work. We have been collaborating on various projects and I’m super glad that we are finally launching Reels Room in partnership with him. Ahsan is a rare combination of creative and business. With over ten years of advertising experience and being associate director with Anupam Mishra and Sonam Nair, he’s like super-suited for this new venture. Between Ahsan, Namrata, Alex, Ariana and a powerhouse talent like Shiv, we’re looking forward to putting out some good stuff very soon."
Ayyappan said, “While The Script Room managed to find its play in the market, Reels Room is an idea that has come from the market. Any decent social media executive will tell you the statistics of time-spent, engagement and so on. Beyond the strengths of the medium, there is a big opportunity in the social space to create high quality audio-visual content (outside of influencer advertising) that reflects the company’s stature and build a distinctive voice for the brand. And of course, Reels Room will benefit from all the learnings that we have had, in terms of cultural insights and the craft of storytelling.”