Advertising
Campaign India Team
Jan 05, 2023

The Rethink Company bags uppercase

The account was won without a multi-agency pitch

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

10 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Related Articles

Nature puts Uppercase’s tough, eco-friendly travel gear to the test
Advertising
Jun 28, 2024
Campaign India Team

Nature puts Uppercase’s tough, eco-friendly travel ...

Former Havas CEO Nirmalya Sen launches The Rethink Company
Advertising
Jun 04, 2019
Campaign India Team

Former Havas CEO Nirmalya Sen launches The Rethink ...

The Rethink Company bags Play's creative mandate
Advertising
Feb 10, 2020
Campaign India Team

The Rethink Company bags Play's creative mandate

Sudip Ghose elevated as MD at VIP Industries
Marketing
Feb 11, 2019
Campaign India Team

Sudip Ghose elevated as MD at VIP Industries

Just Published

Fantasy sports AI models extend beyond gaming: Whitepaper
Advertising
11 hours ago
Campaign India Team

Fantasy sports AI models extend beyond gaming: ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

Taboola partners with Samsung to expand user reach for news recommendations
Advertising
13 hours ago
Campaign India Team

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Advertising
14 hours ago
Campaign India Team

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

CTV’s big picture: Small screens are getting left behind
Advertising
18 hours ago
Nishant Gopalia

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.