The Laughing Cow assigns media mandate to PHD India

No multi-agency pitch involved

May 10, 2021 05:42:00 AM | Article | Campaign India Team

PHD Media India has won the media duties for The Laughing Cow.
 
The Laughing Cow is a cheese brand which is part of The Bel Group. It was launched in Mumbai and Bengaluru in October 2018. 
 
Alamjit Singh Sekhon, commercial director, Fromageries Bel India, said, “India is a key focus market for the Bel Group. Our range of delicious cheese under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that PHD’s data centric and uniquely innovative approach to media and communication will help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”
 
Monaz Todywalla, CEO, PHD Media India, said, “This is a major win for us, and we’re looking forward to making strides in the dynamic FMCG segment which is always an exciting prospect because of the sheer volume of opportunities out there. The Laughing Cow is an iconic cheese brand and we are delighted to win the media mandate in India. We are confident that this will be a journey of mutual growth and are eager to get started on a thoughtful, data-driven storytelling strategy for the brand.”