.jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Dec 17, 2024
'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Advertising is going to look different: WPP’s Kate ...
Is commerce, not creativity, now the main engine of ad growth?
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
18 hours ago
India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Advertising
20 hours ago
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
Advertising
21 hours ago
WazirX launches zero fee campaign to remove crypto ...
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
