Campaign India Team
Mar 02, 2023

The Indian Garage aims to score with Suryakumar Yadav

Will roll out a campaign to highlight its association shortly

Suryakumar Yadav
Suryakumar Yadav
The Indian Garage (TIGC) has announced the appointment of cricketer Suryakumar Yadav as brand ambassador.
 
The homegrown fast-fashion D2C men's wear brand aims to leverage Yadav’s popularity to increase its brand visibility, drive engagement and establish itself as a preferred fashion choice among Indian youth.
 
The brand will be rolling out a digital campaign featuring Yadav to highlight this association. The cricketer will be seen endorsing an all-new range of casual apparel lines from TIGC.
 
Anant Tanted, founder and CEO, The Indian Garage, said, "This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity. We are looking forward to a significant association with him."
 
 

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

11 hours ago

DDB Mudra bags Birla Opus' creative mandate

Account won following a following a multi-agency pitch

11 hours ago

Hakuhodo launches Trigger Happy Studios

The global advertising and public relations agency aims to elevate the Indian entertainment domain through its latest venture