Advertising Media PR Marketing
Vinita Bhatia
Aug 13, 2024

The CMO's MO: Udit Agarwal weaves AI magic to boost Exotel's marketing impact

Exotel’s global marketing head explains how gen AI’s smart orchestration makes personalised, cost-effective customer interactions a breeze, revolutionising engagement for businesses big and small.

Udit Agarwal, vice president and global head of marketing of Exotel.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Mark Read to step down as WPP CEO after seven years

7 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

8 Cannes Contenders: Havas trains its sights on Lions

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Eight unveils Vertical TV, a micro-drama OTT for mobile users

10 Eight unveils Vertical TV, a micro-drama OTT for mobile users

Related Articles

Kate Rouch joins OpenAI as first CMO
Digital
Dec 05, 2024
Campaign India Team

Kate Rouch joins OpenAI as first CMO

Why the next CMO might be an AI agent
Marketing
May 29, 2025
Dikshant Dave

Why the next CMO might be an AI agent

Alembic CSR and Havas Life Mumbai transform motherhood through AI
Marketing
Aug 06, 2024
Campaign India Team

Alembic CSR and Havas Life Mumbai transform ...

AI in marketing: Where tech meets human emotion
Advertising
Aug 22, 2024
Saloni Arora

AI in marketing: Where tech meets human emotion

Just Published

Stop worshipping the dashboard
Marketing
54 minutes ago
Yash Chandiramani

Stop worshipping the dashboard

Admatazz founder and chief strategist argues that digital agencies must stop obsessing over the wrong metrics and return to marketing fundamentals.

80% Indian shoppers discover new products through social media: Study
Marketing
6 hours ago
Campaign India Team

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

India secures 23 shortlists across four categories at Cannes Lions 2025
Advertising
16 hours ago
Campaign India Team

India secures 23 shortlists across four categories ...

The International Festival of Creativity receives 26,900 entries from 96 markets this year.

Pepsi’s ‘Stiiiiing’ shows culture beats branding
Advertising
1 day ago
Vinita Bhatia

Pepsi’s ‘Stiiiiing’ shows culture beats branding

By letting a raw F1 moment become a meme, PepsiCo signals a future where culture drives campaigns—not logos.