Marketing
Little Yadav
Feb 27, 2025

The CMO's MO: Insurers must create a culture of care by replacing fear with empathy—Plum's Shreyas Achar

From changing mindsets about preventive care to leveraging gen AI, Plum's CMO shares insights on the challenges, opportunities, and strategies shaping the future of his brand.

Shreyas Achar, chief marketing officer, Plum.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Marketers shift focus from sparkle to substance at SMARTIES 2025

3 Marketers shift focus from sparkle to substance at SMARTIES 2025

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Piyush Pandey dies at 70; the industry mourns a legend

6 Piyush Pandey dies at 70; the industry mourns a legend

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

10 Five rules for crafting a high-impact festive campaign

Related Articles

The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics
Marketing
Mar 06, 2025
Little Yadav

The CMOs MO: Palak Dani Mansotra urges marketers to ...

The CMO’s MO: Pawan Jagnik urges marketers to treat their CEOs as their CMOs
Marketing
Oct 24, 2024
Vinita Bhatia

The CMO’s MO: Pawan Jagnik urges marketers to treat ...

The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio
Marketing
Jan 24, 2024
Anupama Sajeet

The CMO’s MO: The industry should bring in ...

The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building
Advertising
Sep 19, 2024
Vinita Bhatia

The CMO’s MO: Rahul Talwar provides insights on AI, ...

Just Published

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Marketing
2 days ago
Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Publicis Groupe’s global chief production officer James Morris departs
Advertising
2 days ago
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Morris joined the holding company in January 2024.

Jaguar Land Rover shortens pitch list to three as global review heats up
Advertising
2 days ago
Lucy Shelley

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

Omnicom now ‘confident’ IPG deal will close in November as EU approval nears
Advertising
2 days ago
Gideon Spanier

Omnicom now ‘confident’ IPG deal will close in ...

European Union is the last remaining jurisdiction where Omnicom is poised to win approval.