Noel D'souza
Feb 28, 2023

The audience is the north star for influencers and brands: ASCI panel

A panel at ASCI’s #GetItRight summit discussed how trust and authenticity should be sacrosanct in the influencer marketing ecosystem

From left: Manisha Kapoor, Lipika Kumaran, Parul Ohri, Lloyd Mathias and Kunal Sawant

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

15 hours ago

Here, now, everywhere: Generali Central bets on ...

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

16 hours ago

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

16 hours ago

M&C Saatchi rejects ‘undervalued’ Brave Bison bid ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

17 hours ago

ICC World Cup: Where does women’s cricket stand ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?