The Advertising Standards Council of India has named Manisha Kapoor as its new secretary-general. Kapoor will take over from 1 September. Her mandate includes the consumer complaints redressal process as well as marketing, public relations and social media initiatives.
She has been part of ASCI's Consumer Complaints Council (CCC) for the past five years. She will take over from Shweta Purandare.
Purandare joined ASCI eight years ago as chief complaints officer and took over in 2014 as the secretary-general.
Rohit Gupta, chairman, ASCI, said, “We thank Purandare for her work in achieving our vision and her belief in our goals and motto. She was instrumental in enabling ASCI’s closer engagement with the regulators resulting in ASCI signing MoUs with the Department of Consumer Affairs, the Food Safety and Standards Authority of India and the Ministry of AYUSH. As she embarks on the next phase of her career, we wish her the very best. We are delighted that Kapoor will take on the role now. We look forward to her valuable inputs and leadership.”
Purandare said, “It has been an extremely enriching experience professionally through which I could contribute to ASCI’s transformation in terms of capacity, capabilities and stature. As I move on to undertake a new journey, I wish Kapoor the very best.”
Kapoor added, “It’s an honour to be given the responsibility of leading ASCI’s vision for the future. I look forward to working closely with all of ASCI’s stakeholders and furthering its agenda of fairness in advertising.”
In a career spanning 25 years, Kapoor has worked with Hindustan Unilever, J&J India, MarketGate Consulting and currently is with Futurebrands Consulting.