manisha kapoor

Jul 13, 2021

ASCI’s influencer marketing guidelines: A look at the industry response

Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far

Mar 26, 2021

ASCI and Futurebrands to launch study about depiction of women in Indian advertising

Report will be a centrepiece of year in which ASCI focuses on gender initiatives

Feb 22, 2021

'Brands and influencers should maintain complete transparency to not mislead consumers': ASCI

Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out