lloyd mathias
Nov 26, 2020
Boycott Culture: How brands tackle aggressive social media dissent
Is responding or ignoring the best strategy for online backlash?
Jul 29, 2019
For brands in India, is cricket the ticket, or a sticky wicket?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
Jul 29, 2019
Tech dominates India's top 100 brands, FMCG names struggle
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
May 28, 2018
CIDCA 2018: Pictures from the jury day
The jurors for the Campaign India Digital Crest Awards 2018 met in Mumbai on 25 May. Here are images from the event.
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