asci
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ASCI introduces ‘Commitment Seal’ to strengthen consumer trust
It signals responsible advertising practices to its members and is aimed at reinforcing consumer confidence.
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ASCI appoints Sudhanshu Vats as chairman in milestone year
MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer
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ASCI updates code, media companies must label paid posts on social handles
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
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Indian men feel miscast; advertising still sticks to stereotypes
Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.
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Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
AI’s strength lies in augmenting and not replacing human creativity: Report
Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.
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