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ASCI and Futurebrands to launch study about depiction of women in Indian advertising
Report will be a centrepiece of year in which ASCI focuses on gender initiatives
'Brands and influencers should maintain complete transparency to not mislead consumers': ASCI
Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out
Ad wars: Why one upmanship in advertising makes for great headlines
With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Blog: Thank you Mr. Kamath! Better late than never
Following the news of ASCI banning surrogate ads of 12 liquor companies, the author states that his crusade of three years against ASCI’s inaction has finally succeeded!
Blog: The storm in a tea cup, honey traps and wine that is music
The author puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' campaign angered The Coffee and Tea boards in the country
Advertisements in newspapers garner most trust: ASCI, ISA study
SMS ads the least trusted
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