Jul 26, 2021

Only 12 of 332 ads promising Covid-related benefits scientifically correct: ASCI report

Categories such as paints, apparel, skincare, water purifiers, among others, under scanner

Jul 13, 2021

ASCI’s influencer marketing guidelines: A look at the industry response

Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far

Jul 06, 2021

ASCI, FSSAI partner to curb misleading claims in food and beverage ads

ASCI will identify advertisements that prima facie violate the provisions post which the FSSAI will investigate these violations

May 28, 2021

ASCI introduces final influencer guidelines, launches ASCI.Social

Guidelines to be implemented starting 14 June

May 17, 2021

ASCI appoints Infectious

The agency will provide ATL, BTL and digital creative services