asci
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Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
AI’s strength lies in augmenting and not replacing human creativity: Report
Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.
ASCI partners with gaming bodies to curb illegal betting ads
A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
Only 6% of top Indian sites ready for DPDPA cookie consent compliance: ASCI dipstick
A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.
ASCI flags 98% ads as misleading in 2024 review
A major chunk of these ads are from real estate and online betting sectors.
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