Feb 07, 2024

How green is our adland valley?

In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients

Jan 18, 2024

ASCI releases guidelines to clamp down on false environmental claims in ads

Effective 15 February 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent

Dec 11, 2023

Fostering diversity isn't a mere obligation but an essential component for media representation: Experts

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion

Dec 08, 2023

Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

Nov 22, 2023

Digital media primary source of violations: ASCI report

The Advertising Standards Council of India has released its half-yearly report, which claims there's a 34% increase in cases processed so far this year

Nov 17, 2023

ASCI takes a stand against greenwashing, proposes guidelines

The draft guidelines aim to foster a culture of transparency and authenticity in all advertising related to environmental claims