asci

Mar 26, 2021

ASCI and Futurebrands to launch study about depiction of women in Indian advertising

Report will be a centrepiece of year in which ASCI focuses on gender initiatives

Feb 22, 2021

'Brands and influencers should maintain complete transparency to not mislead consumers': ASCI

Manisha Kapoor, secretary general, ASCI, takes us through the new guidelines for influencer advertising and why the council has laid them out

Jan 19, 2021

Ad wars: Why one upmanship in advertising makes for great headlines

With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…

Jan 19, 2021

Blog: Thank you Mr. Kamath! Better late than never

Following the news of ASCI banning surrogate ads of 12 liquor companies, the author states that his crusade of three years against ASCI’s inaction has finally succeeded!

Dec 07, 2020

Blog: The storm in a tea cup, honey traps and wine that is music

The author puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' campaign angered The Coffee and Tea boards in the country