asci
.jpg&h=268&w=401&q=100&v=20250320&c=1)
ASCI updates code, media companies must label paid posts on social handles
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Indian men feel miscast; advertising still sticks to stereotypes
Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Influencers, credentials please: ASCI draws the line on advice
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
AI’s strength lies in augmenting and not replacing human creativity: Report
Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.
ASCI partners with gaming bodies to curb illegal betting ads
A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
