The company will promote the four cricketers in mobile, digital, new media and technology spheres and will handle the official websites for Dhoni, www.dhoniworld.com; for Bhajji www.bhajjiworld.com; for Sehwag www.sehwagworld.com and for Ishant www.ishantworld.com.
Speaking about the initiative, Jay Motwani, managing director, TechShot Digital said, “The personalised websites of the boys will be a great platform for the millions of fans to know more about their favourite stars. Apart from being informative, the websites will redefine the player-fan relationship in India by providing an opportunity for the fans to connect and interact with their favourite cricketers. TechShot Digital's core area of focus would be to create digital management identity platform to extend support to celebrities and organisations to create, develop and manage digital content for them.”
Said Dhoni, "My website will act as a bridge between my fans and me which will enable me to interact with them on a regular basis. The website will reflect my personality and will help my fans know and understand me better, not only as a cricketer but as an individual as well.”
Added Sehwag, "I am delighted to have my own presence in the web world. Now I am available to my fans across the planet and they can ask me anything about my life and I would try my best to respond to all of them.”
The four websites have been online from Monday, December 28, 2009 and will feature different sections like records and statistics, personal life, images, favourite lists, Facebook and Twitter links and much more. Zicom, an electronic security systems and solutions provider, is a partner for the website.