Team Pumpkin to lead digital growth for PetFresh Kitchen

PetFresh Kitchen has named Team Pumpkin as its digital marketing agency to oversee performance marketing and wider digital growth across India. The freshly cooked pet food brand focuses on human-grade meals designed to offer preservative-free nutrition for pets. The mandate tasks Team Pumpkin with developing performance-led campaigns supported by data-driven planning, community-focused storytelling and targeted optimisation designed to increase awareness, engagement and customer acquisition.

Team Pumpkin will manage the brand’s complete digital marketing stack. This includes paid media planning, campaign execution, influencer activity, audience segmentation and conversion optimisation across major online platforms. The partnership aims to build PetFresh Kitchen’s position as a trusted provider for pet owners seeking daily fresh meals made from real ingredients. The company prepares vet-approved recipes without preservatives, artificial fillers or kibble, and delivers freshly cooked meals directly to customers’ homes.

Founder Daman Singh said: “At PetFresh, we’ve always believed that pets deserve food that’s made with the same love and quality as the meals we prepare for ourselves. Our collaboration with Team Pumpkin marks a significant step in spreading that belief across India. With their expertise in digital growth and performance marketing, we’re excited to reach more pet parents and help them make the switch to fresh, real food for their pets.”

Team Pumpkin co-founder Swati Nathani noted that the agency’s focus will be on measurable growth and strengthening the brand’s relationship with its community through creative and data-informed digital work. Established in 2012, Team Pumpkin provides ROI-led digital services for clients across sectors, supported by capabilities in performance marketing, content strategy and brand storytelling. The PetFresh Kitchen account will be managed from the agency’s Gurugram office.