Campaign India Team
Aug 02, 2010

Team Colgate to be housed at Bates

WPP has announced that it is creating a dedicated Integrated Marketing Communications unit for Colgate-Palmolive in India. The new initiative is said to be "in response to changing market needs". The new group will be named Team Colgate and will report directly to Y&R international management. It will be housed at Bates India and will develop integrated advertising, shopper marketing and digital programs.

Team Colgate to be housed at Bates

WPP has announced that it is creating a dedicated Integrated Marketing Communications unit for Colgate-Palmolive in India. The new initiative is said to be "in response to changing market needs". The new group will be named Team Colgate and will report directly to Y&R international management. It will be housed at Bates India and will develop integrated advertising, shopper marketing and digital programs.

Rediffusion Y&R will shift its portion of the assignment to the new unit after a 25-year tenure. Campaign India had earlier reported that Colgate had decided to move from the agency (read story here).
 

Source:
Campaign India