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Aug 02, 2010
Team Colgate to be housed at Bates
WPP has announced that it is creating a dedicated Integrated Marketing Communications unit for Colgate-Palmolive in India. The new initiative is said to be "in response to changing market needs". The new group will be named Team Colgate and will report directly to Y&R international management. It will be housed at Bates India and will develop integrated advertising, shopper marketing and digital programs.
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