TBWA\India has announced the appointment of Mudit Trivedi as client services director at its Delhi office. He joins TBWA from JWT, where he was overseeing the Horlicks brand, according to a TBWA statement. He has also worked with Ogilvy and McCann in an advertising career spanning a decade.
On the appointment, Nirmalya Sen, managing director, TBWA\India, said, “Mudit is a great combination of experience and youth. His exposure to integrated communication across big brands will make him a great asset for our clients in Delhi.”
Subho Sengupta, executive vice president and head of TBWA’s Delhi operations, added, “Mudit has rich experience and knowledge of Indian and global brands alike. This will be invaluable as he comes on board. His energy and passion are infectious and I am sure this will further accelerate our drive to create outstanding work for our clients.”
On his decision to join the agency, Trivedi said, “I am absolutely delighted to be part of one of the most exciting and energetic networks in the world. I have always admired the philosophy of disruption and media arts that are proven to deliver outstanding strategies and breathtaking creative for clients in India and all over the world.”