TBWA\India has announced the launch of 'Weapon', a data practice that aims to solve growth problems and challenges for brands.
According to a statement, Weapon brings TBWA\'s 'disruption' alive with a mix of creativity and data.
The agency has appointed Vishwajit Vyas as head of the practice. He joins from Automation Anywhere, a robotic process automation company.
Govind Pandey, CEO, TBWA\ India, said, “TBWA is on a continuous journey to find new avenues through which we can deliver disruptive growth for our clients. Weapon is our way to be strategic partners to our clients throughout the value chain. Our deep consumer focus, cultural creative design – now combined with our expertise in data-led insights and execution – is critical in framing and answering the key growth questions that every CEO has.”
Vyas said, "The CEO is faced with a multitude of factors that are affecting brand performance and growth. The ever-changing customer needs and behaviours across channels have necessitated the use of data in creative and meaningful ways. At the same time, the need for a nuanced understanding of the customer and the market is ever present. Weapon is an opportunity to become a trusted partner of the CEO, helping them articulate the problem, define it with data, design a solution, and finally execute it efficiently at a tactical level."
He added, “TBWA has an opportunity to use data as a lever to drive disruptive thinking and solutions. The unique consumer-centric point of view, enhanced with a data-driven thought process, is a gamechanger in the industry and TBWA is well-positioned to serve this need effectively. I’m excited to join TBWA and partner with some of the biggest and best brands in India – helping fuel the level of innovation and strategic thinking we can offer our clients and finding opportunities to unlock growth using the power of data."