TBWA\India has snared the creative business of the India Today Group brands Mail Today and Meow FM, from the incumbents Capital Advertising and VNS, respectively.
The win follows a multi-agency pitch that also included Pickle and Capital Advertising. The account size is pegged at Rs 10-15 crore.
Said Devesh Rai, marketing head of the two brands, “We believe TBWA\'s disruptive thinking and creative solutions will give our brands the edge they deserve in their respective categories.”
Nirmalya Sen, COO - North, TBWA\India commented, “We are delighted Mail Today and Meow FM picked us. Both these are challenger brands and TBWA\ is best placed with its philosophy, Disruption, to partner them in their quest for thought leadership.”
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