Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 26, 2009
TBWA\India bags Mail Today, Meow FM
TBWA\India has snared the creative business of the India Today Group brands Mail Today and Meow FM, from the incumbents Capital Advertising and VNS, respectively.The win follows a multi-agency pitch that also included Pickle and Capital Advertising. The account size is pegged at Rs 10-15 crore.Said Devesh Rai, marketing head of the two brands, “We believe TBWA\'s disruptive thinking and creative solutions will give our brands the edge they deserve in their respective categories.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Aug 09, 2020
Delhi's Mail Today to suspend print edition
Media
Dec 21, 2023
India Today partners with Dunki
Media
Mar 06, 2012
Mail Today launches in London
Advertising
Apr 28, 2025
Ranjeev Vij quits TBWA\India
Just Published
Advertising
15 hours ago
Digital research habits are reshaping the path to ...
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
16 hours ago
52% brands find hallucinated capabilities in ...
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
17 hours ago
Friendship, fashion, and the female gaze
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
Media
18 hours ago
‘We know we let you down today:’ Cloudflare ...
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
