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Just one day prior to launching its GSM service Tata Docomo, Tata Teleservices (Maharashtra) has unveiled its core proposition for the brand: "Inspiring people to do". To take its brand proposition forward, the company has unveiled Femina Miss India World 2009 Pooja Chopra and Krushnaa Patil, who recently climbed Mount Everest successfully, as the faces or 'doers' for Tata Docomo.
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