Tata Teleservices appoints Lloyd Mathias as CMO

After recently putting in his papers as senior director - sales & distribution, Lloyd Mathias has now joined Tata Teleservices as chief marketing officer. He will report directly to managing director of Tata Teleservices, Anil Sardana. Mathias will be based in Mumbai. Mathias' experience in sales and marketing is quite rich, and he has played a major role in developing major brands such as Motorola cell phones, UB Spirits, Onida TV and PepsiCo beverages.