Tata Tea drives two minute onscreen blank out for Jaago Re campaign

Tata Tea has used the current ‘election’ mood in the country to drive home their ‘Jaago Re’ campaign to convince people to exercise their right to vote on election day. Lowe Lintas, which created the 'Jaago Re' campaign for the tea brand, has conceptualized and created a two minute blank out on 8 to 10 prime news channels which will feature a blank screen, followed by the sound of a man snoring in the background.