Louise Ridley
Apr 17, 2014

Tata seeks shop for branding brief

This will be the group's first global corporate advertising campaign

 Tata seeks shop for branding brief

Tata Sons is looking for an agency to handle its first global corporate campaign.

Tata met with about six agencies in Mumbai recently, with two or three due to be shortlisted for a final round. Several UK-based agencies are involved in the process.

In the UK, Rainey Kelly Campbell Roalfe/Y&R handles Land Rover, while Tetley works with Creature, which won the tea brand’s account in July last year.

Tata declined to comment on the review.

The conglomerate has companies in business sectors spanning IT, engineering, materials, hospitality, energy, chemicals and retail.

It reported revenue of $96.8 billion (£57.6 billion) in the financial year to March 2013, 62.7 per cent of which was generated outside India.

Tata companies employ more than 540,000 people worldwide.

(This article was first published on campaignlive.co.uk)

Source:
Campaign India

Related Articles

Just Published

12 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes