Senco Gold & Diamonds launches new wedding collection with Kiara Advani

Senco Gold & Diamonds has unveiled its latest Wedding Collection under the campaign ‘Vivaah’, featuring brand ambassador Kiara Advani. The collection pays homage to India’s diverse bridal traditions while reflecting the changing aesthetic choices of modern brides who seek a balance between timeless heritage and contemporary elegance.

The range includes handcrafted pieces in gold, diamond and polki, alongside temple and antique styles featuring jadau, nakshi and meenakari work. The collection spans layered necklaces, grand bridal sets, minimalistic diamond jewellery and statement earrings, offering options suited to varied regions, cultures and personal styles.

The ‘Vivaah’ campaign captures the emotional journey of a bride as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression. The visuals emphasise individuality, tradition and the emotional significance of jewellery as a cherished part of wedding rituals.

Joita Sen, director and head of marketing and designs, Senco Gold & Diamonds, said, “Every bride dreams of jewellery that reflects her heart, her heritage, and her individuality. At Senco, we are deeply honoured to be a part of that journey. With a legacy of over 85 years, our master karigars bring not just craftsmanship, but generations of passion, precision, and artistry to every piece in this Wedding Collection. Each design is created with authenticity and love—celebrating the cultural richness of India while embracing the evolving tastes of today’s brides. Jewellery holds an emotional significance during weddings—it becomes a memory, a blessing, and a cherished heirloom for the bride and her family. We are delighted to have launched this campaign with our brand ambassador Kiara Advani. This campaign represents the modern bride who is rooted in tradition yet celebrates her own unique identity.”

Through its comprehensive design range and culturally grounded narrative, Senco Gold & Diamonds aims to strengthen its connection with brides seeking jewellery that is both expressive and enduring.