Preeti Hoon
May 03, 2024

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

Realme calls creative pitch for new smartphone launch

Chinese consumer electronics brand, Realme, has called a creative pitch for its soon-to-be-launched smartphone in India.

Sources close to the development have shared with Campaign India that an assessment of creative agencies is underway to finalise a partner for the upcoming launch.

Campaign India has also learned that the brand has called for a non-retainer pitch for a singular advertising film, suggesting the agency will be chosen on a project-basis.

Campaign understands the pitch is closed and several mainline agencies are in the midst of participating including Innocean Worldwide India, Leo Burnett India, Havas Worldwide India, and Dentsu India.

In March, Realme launched its latest addition to the NARZO series, the realme NARZO 70 Pro 5G that succeeded its predecessor realme NARZO 60 Pro 5G in India.

In 2023, Havas Media Network India, the specialised media arm of Havas India, successfully retained Realme's integrated media mandate following a competitive multi-agency pitch.

Established in 2018, Realme was launched by Sky Li who was formerly associated with OPPO as vice president and head of the overseas business. Three years later, the brand has claimed to have clocked shipments of 100 million smartphones. Realme operates in 61 markets globally, including China, India, Southeast Asia, Europe, Latin America, the Middle East and Africa.

Campaign India

Related Articles

Just Published

4 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

5 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

5 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

6 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.