Draftfcb Ulka has created a commercial for Tata Motors which features two Vista 90 cars in a paintball chase sequence. The new commercial, which went on-air recently, promotes the petrol engine variant of Vista 90, a car launched in August 2008. The commercial focuses on the the power and pick up of the Vista 90 and aims to position it as the most powerful petrol hatch in its class.
The commercial begins with girls in a Vista 90 shooting paintballs at another Vista 90 car with a paintball gun. To hit back, occupants of the other car chase the first car around the streets and even on a race track, which depicts the power and manoeuvrability of the cars. The chase sequence ends with the occupants washing the paint off the cars, and a voice- over announcing that the car is the most powerful petrol hatch in its category.
On the campaign, Kartik Smetacek, creative director, Draftfcb Ulka, said, “The commercial is designed to achieve two objectives. Firstly, deliver the Vista 90 power story in a striking and memorable way. And secondly, to engage with the next generation of car buyers, who have never really considered a petrol Vista before.”
Agency: Draftfcb Ulka
Client: Tata Motors
National creative director: K. S. Chakravarthy
Creative: Kartik Smetacek
Servicing: Kulvinder Ahluwalia, Ruta Patel
Planning: Sunil Shetty
Production house: Ad Film Valas
Director: Kunal Kapoor
Music: Ranjit Barot