Tata Metaliks appoints L&K Saatchi & Saatchi to handle creative

Law & Kenneth Saatchi & Saatchi has bagged the creative duties for Tata Metaliks following a multi-agency pitch. Tata Metaliks produces pig iron and ductile iron pipes.  

 

The agency's Kolkata office will handle the business.

 

Sanjiv Paul, MD, Tata Metaliks, said, “Tata Metaliks is at a crucial juncture now following the amalgamation of its pig iron and DI pipes businesses. There couldn’t have been a better time to partner with an agency like Law & Kenneth Saatchi & Saatchi to take ahead our creative mandate in sync with the Tata Group values. Ours is a B2B business primarily, both challenging and exciting. We look forward to our association with Law & Kenneth Saatchi & Saatchi, to build our brand perception in the minds of all our stakeholders, be it our customers, our employees or the community at large and take our brand to the next level.”

 

Devraj Basu, SVP and GM, Law & Kenneth Saatchi & Saatchi, said, “Proud to be associated with Tata Metaliks. A company with such exemplary vision and values. To build brand equity in this category and be truly distinctive in the B2B space would be at once interesting and challenging. We look forward to a great partnership.”

 

Tata Metaliks is a subsidiary of Tata Steel and was established in 1990.