Tata Indicom to announce shortlist next week

Tata Indicom, which had called for a review of its creative business sometime back, will finalise the shortlist of agencies next week. Campaign India reported that Tata Indicom had called for a pitch last week. Abdul Khan, president, marketing, Tata Teleservices, told Campaign India, “We are working with FCB Ulka. But now we want a fresh perspective on the brand as it is a highly competitive market. Several agencies were called for the pitch including FCB Ulka, Contract, Grey Worldwide and McCann Erickson. The pitch involved creative presentations from all the agencies. We will announce the shortlist next week.”