Campaign India Team
Apr 15, 2008

Tata Indicom calls for a review of its creative biz

Tata Indicom, a part of Tata Teleservices, has called for a pitch for its creative business. Draft FCB Ulka is the incumbent agency. Agencies in the fray include McCann, Contract and Grey Worldwide, among others. According to sources close to the development, Grey Worldwide has finished their presentation while a few more agencies are expected to present in the next fortnight. At the time of filing this story, Abdul Khan, president, marketing, Tata Teleservices was not available for comment.

Tata Indicom calls for a review of its creative biz

Tata Indicom, a part of Tata Teleservices, has called for a pitch for its creative business. Draft FCB Ulka is the incumbent agency. Agencies in the fray include McCann, Contract and Grey Worldwide, among others. According to sources close to the development, Grey Worldwide has finished their presentation while a few more agencies are expected to present in the next fortnight. At the time of filing this story, Abdul Khan, president, marketing, Tata Teleservices was not available for comment. McCann Erickson handles the creative duties for BPL Mobile so it would be interesting to see what would happen if they were to win the pitch.

Source:
Campaign India

Related Articles

Just Published

1 day ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

1 day ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

1 day ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

1 day ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.