Campaign India Team
Apr 15, 2008

Tata Indicom calls for a review of its creative biz

Tata Indicom, a part of Tata Teleservices, has called for a pitch for its creative business. Draft FCB Ulka is the incumbent agency. Agencies in the fray include McCann, Contract and Grey Worldwide, among others. According to sources close to the development, Grey Worldwide has finished their presentation while a few more agencies are expected to present in the next fortnight. At the time of filing this story, Abdul Khan, president, marketing, Tata Teleservices was not available for comment.

Tata Indicom calls for a review of its creative biz

Tata Indicom, a part of Tata Teleservices, has called for a pitch for its creative business. Draft FCB Ulka is the incumbent agency. Agencies in the fray include McCann, Contract and Grey Worldwide, among others. According to sources close to the development, Grey Worldwide has finished their presentation while a few more agencies are expected to present in the next fortnight. At the time of filing this story, Abdul Khan, president, marketing, Tata Teleservices was not available for comment. McCann Erickson handles the creative duties for BPL Mobile so it would be interesting to see what would happen if they were to win the pitch.

Source:
Campaign India