Tata Indicom harnesses the power of Second Life

It's safe to say Second Life is uncharted territory for brands in India but Tata Indicom has decided to take the plunge by launching a presence on the virtual real time 3D site. The telecom brand has announced the extension of their brand campaign 'Suno Dil Ki Awaz' on Second Life and will be kicking off the marketing effort with a talent hunt that will look at identifying amateur artists, musicians and photographers.