NeoNiche Integrated Solutions has appointed Sheraz Hasan, former head of marketing for Amazon Web Services across Asia Pacific and Japan, to its leadership board. The move reflects the experiential marketing agency’s ambitions to scale across high-growth markets in the Asia-Pacific region.
Hasan brings extensive experience in global marketing, go-to-market strategy and regional scaling, built over a decade at AWS. During his tenure, he played a key role in establishing and expanding the marketing engine that supported AWS’s growth across APJ and India, markets characterised by diversity, rapid digital adoption and complex buyer ecosystems.
For NeoNiche, the appointment underscores the strategic importance of Singapore and ASEAN as gateways for brands seeking to engage digitally advanced audiences. As experiential marketing increasingly intersects with technology, data and account-based strategies, Hasan’s background aligns with the agency’s positioning.
Prateek N. Kumar, founder and CEO of NeoNiche, said, “Sheraz has a rare combination of large-scale platform marketing experience and deep expertise in the APJ and India markets. His insights on Account based marketing (ABM), ecosystem coverage and scaling into new regions will be invaluable as we enter our next phase of growth.”
From a marketing services perspective, NeoNiche has built its reputation on blending technology with creative brand experiences for technology and B2C clients. Adding senior leadership with platform-side experience could help the agency refine its propositions for global clients seeking consistency alongside local relevance.
Hasan echoed this focus on balance between scale and nuance. He said, “NeoNiche is poised to redefine its category. I am excited to contribute my experience in building global marketing engines to help capture this opportunity and achieve hyper-growth. Success in today’s landscape requires a nuanced understanding of both global scalability and key regional dynamics, particularly in high-potential markets like ASEAN.”
The appointment also signals NeoNiche’s intent to strengthen strategic advisory capabilities alongside execution. As experiential marketing matures, agencies are increasingly expected to connect campaigns to measurable business outcomes, especially in B2B and technology-led categories.
By bringing Hasan onto its leadership board, NeoNiche is positioning itself to engage more deeply with global marketers navigating complex regional expansion, while reinforcing its ambition to grow beyond India into a broader APAC footprint.