Campaign India Team
Jan 15, 2018

Tata Group awards India communications mandate to Adfactors PR

The mandate covers some of the largest group companies but does not include major consumer facing companies like Tata Motors

Tata Group awards India communications mandate to Adfactors PR
The Tata Group has awarded the mandate to manage its public relations and communications requirements across India to Adfactors PR, a two-decade old firm that's headquartered in Mumbai.
 
The mandate covers strategic counsel and planning, media relations, issues and crisis management,
investor relations, advocacy, and integrated campaign development for some of the large Tata group  companies including Tata Consultancy Services, Tata Steel, Tata Chemicals, Indian Hotels, Tata Power, Tata Global Beverages and Titan, as well as Tata Sons and Tata Trusts, across India.
 
“We are pleased to partner with Adfactors PR, India’s largest PR agency, to drive the TATA
communications strategy and make the brand engaging and relevant to all our stakeholders,” said Pradipta Bagchi, Group Communications Officer, Tata Group.
 
Madan Bahal, co-founder and MD, Adfactors PR, said, “The Tata Group is at an inflection point in terms of reinforcing its leadership and growth. We look forward to adding value to its efforts in engaging with a rapidly transforming nation.”
 
The mandate will come into effect from February 01, 2018.
 
An agency statement said that dedicated sector and market-specialist teams will be established to lead the account in Mumbai, Delhi and Bangalore where most Tata group companies are headquartered.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Tarun Rai elevated as chairman and group CEO of JWT South Asia
Premium
3 hours ago

Tarun Rai elevated as chairman and group CEO of JWT ...

This is in addition to his current role as CEO

Premium
Bharat Suri joins Social Kinnect as VP - operations
Premium
4 hours ago

Bharat Suri joins Social Kinnect as VP - operations

His last full-time stint was with LinkedIn

Premium
Tribute: In God we trust
Premium
9 hours ago

Tribute: In God we trust

A former ad executive and veteran journalist pays a glowing tribute to the one and only Alyque Padamsee

Premium
Blog: If you do not know PewDiePie, you are just too old
Premium
9 hours ago

Blog: If you do not know PewDiePie, you are just ...

While T-Series is expected to dethrone the Swedish 'internet sensation' by the end of this month, the author explains 'the miracle called PewDiePie'