Campaign India Team
Jan 15, 2018

Tata Group awards India communications mandate to Adfactors PR

The mandate covers some of the largest group companies but does not include major consumer facing companies like Tata Motors

Tata Group awards India communications mandate to Adfactors PR
The Tata Group has awarded the mandate to manage its public relations and communications requirements across India to Adfactors PR, a two-decade old firm that's headquartered in Mumbai.
 
The mandate covers strategic counsel and planning, media relations, issues and crisis management,
investor relations, advocacy, and integrated campaign development for some of the large Tata group  companies including Tata Consultancy Services, Tata Steel, Tata Chemicals, Indian Hotels, Tata Power, Tata Global Beverages and Titan, as well as Tata Sons and Tata Trusts, across India.
 
“We are pleased to partner with Adfactors PR, India’s largest PR agency, to drive the TATA
communications strategy and make the brand engaging and relevant to all our stakeholders,” said Pradipta Bagchi, Group Communications Officer, Tata Group.
 
Madan Bahal, co-founder and MD, Adfactors PR, said, “The Tata Group is at an inflection point in terms of reinforcing its leadership and growth. We look forward to adding value to its efforts in engaging with a rapidly transforming nation.”
 
The mandate will come into effect from February 01, 2018.
 
An agency statement said that dedicated sector and market-specialist teams will be established to lead the account in Mumbai, Delhi and Bangalore where most Tata group companies are headquartered.
 
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2019: 12 shortlists for India on day three
Premium
54 minutes ago

Cannes Lions 2019: 12 shortlists for India on day three

Dentsu Webchutney gets half of them; FCB Ulka (two), Wunderman Thompson (two), Offroad Films and Ogilvy also in contention for a metal

Premium
ShareChat appoints MediaCom
Premium
57 minutes ago

ShareChat appoints MediaCom

Agency's Delhi office to handle the account

Premium
Pond's urges women to overcome hesitations and follow their passions, without any fear
Premium
3 hours ago

Pond's urges women to overcome hesitations and ...

Watch the film conceptualised by Ogilvy here

Premium
Cannes Lions 2019: I'm hoping for a really good showing from Asia this year - Philip Thomas
Premium
3 hours ago

Cannes Lions 2019: I'm hoping for a really good ...

Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.