The Tata Group has awarded the mandate to manage its public relations and communications requirements across India to Adfactors PR, a two-decade old firm that's headquartered in Mumbai.
The mandate covers strategic counsel and planning, media relations, issues and crisis management,
investor relations, advocacy, and integrated campaign development for some of the large Tata group companies including Tata Consultancy Services, Tata Steel, Tata Chemicals, Indian Hotels, Tata Power, Tata Global Beverages and Titan, as well as Tata Sons and Tata Trusts, across India.
“We are pleased to partner with Adfactors PR, India’s largest PR agency, to drive the TATA
communications strategy and make the brand engaging and relevant to all our stakeholders,” said Pradipta Bagchi, Group Communications Officer, Tata Group.
Madan Bahal, co-founder and MD, Adfactors PR, said, “The Tata Group is at an inflection point in terms of reinforcing its leadership and growth. We look forward to adding value to its efforts in engaging with a rapidly transforming nation.”
The mandate will come into effect from February 01, 2018.
An agency statement said that dedicated sector and market-specialist teams will be established to lead the account in Mumbai, Delhi and Bangalore where most Tata group companies are headquartered.