Tata Chemicals splits creative between Ulka and Leo Burnett

Tata Chemicals has announced that it will engage two creative agencies, with its food business identified as a 'strategic priority'.

The company announced the appointment of Draftfcb-Ulka as the creative agency for Tata Salt, and Leo Burnett for Tata I-Shakti foods portfolio.

Tata Salt and I-Shakti were handled by Leo Burnett until the development, under a single creative agency partnership arrangement.

The announcements comes after a competitive multi-agency pitch, a Tata Chemicals statement informed.