Tata 1mg appoints dentsu X India

The digital healthcare platform, Tata 1mg, has announced the appointment of dentsu X, the media agency from dentsu India. 

 

With this mandate, the agency will oversee the brand’s planning and buying duties for traditional as well as digital media.

 

The account was won post a multi-agency pitch and will be serviced by dentsu X’s Gurugram office.

 

Roopam Garg, chief executive officer, dentsu X India, said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At dentsu X, we answer ‘why beyond what’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”

 

Gaurav Agarwal, co-founder, Tata 1mg, said, “We are excited to work with dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”