Campaign India Team
Jul 27, 2022

Tata 1mg appoints dentsu X India

Account won post a multi-agency pitch

Tata 1mg appoints dentsu X India
The digital healthcare platform, Tata 1mg, has announced the appointment of dentsu X, the media agency from dentsu India. 
 
With this mandate, the agency will oversee the brand’s planning and buying duties for traditional as well as digital media.
 
The account was won post a multi-agency pitch and will be serviced by dentsu X’s Gurugram office.
 
Roopam Garg, chief executive officer, dentsu X India, said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At dentsu X, we answer ‘why beyond what’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”
 
Gaurav Agarwal, co-founder, Tata 1mg, said, “We are excited to work with dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

19 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

21 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

21 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.